Popular & Effective Hashtags on Instagram in 2020

Popular & Effective Hashtags on Instagram in 2020

Popular & Effective Hashtags on Instagram in 2020

Popular & Effective Hashtags on Instagram in 2020 – First, let us just define what a hashtag is. Sometimes it is difficult for users to find something they desire on social media (e.g., Instagram, tweeter, Facebook). This is where hashtags come in. A hashtag acts like a keyword people use on social media making it easier to find related posts or information. So, how do you create a hashtag? You create a hashtag by just adding the symbol “#” with the word or phrase you want.

One might say that what is the purpose of using a hashtag? Of course! Social media are overloaded with information. For users, it will be time-consuming to find something they desire. Using hashtags makes it easy to cut through digital clutter focus only on the information they want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Google+, and Pinterest. In this article, first, we discuss the benefits of using hashtags and then the most popular hashtags on Instagram.

Categorizing Your Content

One of the core functionalities of social media hashtags is the ability to categorize your content and share it under a recognizable banner. This is advantageous for a few reasons. Firstly, attaching a popular, familiar, or recognizable hashtag to your posts will give context to your content and give your audience a greater understanding of your message. A perfect example of this is #ThrowbackThursday. Anyone from brands to influencers to ordinary users can add #ThrowbackThursday, or even just #TBT, to an old photo and everyone will understand what they’re posting, and why they’re posting it. Secondly, by attaching popular (and relevant) hashtags to your posts you will be able to anchor your content to a topic or conversation that users are actively seeking out and participating in. This will allow you to chime in on relevant discussions, draw attention to your social content, and boost awareness and engagement. For example, a lot of fashion influencers use hashtags like #ootd, #outfitinspo, and #outfit ideas to grab the attention of users seeking out fashion advice. This is an awesome way to connect with a relevant audience, and even prompt further action such as follows and affiliate link click-throughs. If you create your own branded hashtags you will be able to use them to create a sort of sub-brand within your social media profiles. You can use sub-branded hashtags to segment your content into particular categories relating to products, ideas, themes, and more.

Extend Your Reach

One of the biggest upsides of using hashtags on social media is the ability to gain exposure from new and relevant audiences who are actively seeking out or casually browsing the hashtag you use. Users of social media (e.g., Twitter and Instagram) are searching for particular hashtags of interest or browse through those that seem attractive. If you can identify the hashtags your target audience is likely to be browsing and cultivate a presence within those categories you will put yourself in an outstanding position to expose your content to a relevant audience, connect with them, and drive heightened brand awareness and interest. Using hashtags to boost content discovery will lead to higher levels of engagement which will help the almighty algorithms look favorably upon your content, and in turn generate more awareness and engagement. This means that as well as using hashtags, you also need to make sure that you’re doing everything you can to make your posts as interesting, exciting, and valuable as possible to maximize engagement and prompt further action.

Drive Engagement & Boost Brand Recognition

As well as helping you get your content in front of a bigger audience, hashtags can also play a role in actually increasing how much people engage with your posts. Tweets with hashtags have been found to elicit double the engagement and get retweeted over 50% more than those without. Hashtagged posts on Instagram also enjoying similar boost inactivity. But when it comes to hashtags, this is far from where the engagement ends. Creating your hashtags and running campaigns based around them presents you with a unique and powerful opportunity to engage your audience, drive user participation, and encourage the creation of all kinds of valuable social media content. Plus, when you create your own branded hashtags and encourage your fans to share their content under the hashtag you will be able to reveal your branded hashtag to different range of audiences and this can help you increase brand recognition.

It’s All So Easy

We’ve taken a look at what makes hashtags so valuable to your social media marketing efforts. They can help you drastically extend your reach and expose your content to wide new audiences, they can help you boost engagement in several ways, and they can give context to your posts and make them more accessible. What we haven’t mentioned yet is the icing on the cake, which almost seems too obvious to mention. Hashtags are completely free and incredibly easy to implement. Once you’ve figured out which hashtags you want to use for your different posts or types of posts implementing them literally takes mere seconds. Hashtags are so simple to implement you would be remiss not to use them at every opportunity. Of course, this all comes down to knowing the right hashtag to use at the right time. To help you maximize the effectiveness of your hashtag usage we’re going to take you through all the best hashtags to use for every opportunity.

Evergreen Hashtags

Some hashtags have endured the test of time and passed into a plane of perpetual relevancy where they can be used to drive constant impressions and engagement. These are the hashtags that have entered the communal lexicon of their platform and are often used to signify a category of a post or a common topic of conversation. But remember, just because a hashtag is popular on one platform it doesn’t mean it will be as sought-after on them all. When you use popular hashtags you also need to ensure that they are relevant to the content you’re sharing, and the audience you’re targeting. If you attach a bunch of irrelevant hashtags to your posts you may be able to gain exposure, but you’re unlikely to connect with the audience you reach and drive meaningful engagement.

Most Popular Hashtags on Instagram

Instagram is a visual platform that is perfect for sharing and discovering engaging visual content. The most common use of Instagram hashtags is to categorize images, provide context for them, and make them easily discoverable for people looking for that kind of content.

Of many hashtags exit today, following hashtags are the most popular:

#love

#life

#like4like

#instagood

#beautiful

#followme

#photooftheday

#fashion

#happy

#follow

#photography

#picoftheday

#selfie

#summer

#healthy

#fitness

#instadaily

#friends

#art

#fun

#travel

#style

It is possible boost your reach and maximize engagement if you use one of above mentioned popular hashtags along with the content, related to your brand, posted.

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